The 1960’s and early 70’s came to be known as the Age of Persuasion in the history of advertising. Some of the other great names belonging to this age are :
John Noble
Phyllis Robinson
Julian Koenig,
Helmut Krone
David Abbott
Ed McCabe and many others….
Some of the creative triumphs of this period were the
Avis
Polaroid and
Chivas Regal
Ads
You have to know a little about each of the above great and writers and collect and study the ad campaigns of Avis Polaroid and Chivas Regal alongwith all possible related information on them.
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